17 August 2017

Critique: Measuring negativity

Today’s poster is from Jonathan Mohr. Click to enlarge!

Jonathan says of this poster:

Our study focuses on measurement, which is a pretty dry topic. I can’t say we’ve made any progress on making the material come alive. However, we’ve tried cutting down the amount of detail (which may be hard to believe after viewing the poster!) to create at least a bit more “white space” (actually not white, but you know what I mean).

I sympathize with the problem. Some topics are more visual than others. Measurement tends to be less visual.

This poster was based on a template provided by PosterPresentations website. Using a template has pros and cons. Here, the “pro” is that the template provides a clean layout, with everything aligned nicely. Nobody will get lost reading this poster.

The “con” is that I am skeptical of some of the colour choices. The poster looks muddy and monotome. The text has a low contrast against the background, especially at the bottom. This isn’t bad in the middle, where the darkening background helps make the graph more prominent. But the text on the left and right hand sides fades away. The author credits are hard to read.

A few small points of contrasting colour would go a long way to adding some clarity and interest to this poster. Adobe Color suggests some cyan blues would be a good contrast to the tans.

As Jon notes, the biggest challenge here is the amount of detail. Editing always feels tough to impossible, but I have some tips here. I do appreciate that this poster starts with “Key points.” If you know you have a lot for people to read, a summary is not a horrible idea.

If you have a text heavy poster, as here, consider not using one of the standard fonts. This one is mostly set in Times New Roman for the main text and Calibri for the headings. Those are workhorse typefaces for a reason, but they are not distinctive. And they are maybe even a little out of date now. Look at new fonts, play with alternate character sets. There are thousands of typefaces out there! Splurge and buy something new! That can help break the visual sameness of a text heavy poster.

Related posts

10 August 2017

Critique: Nanotechnology versus climate

Today’s poster is from Jacob Martin, which he presented at the Commonwealth Science Conference. Click to enlarge!

Jacob wrote:

This was to a very diverse group of scientist and policy makers, so the poster is made for a general audience. The font size is relatively small as I wanted to draw people into the poster to read it and as the poster was A1 (Note to Americans: That’s 23.4 inches × 33.1 inches. - ZF), it was not too difficult to read. While presenting the poster, a lot of people wanted to read the whole poster before then asking me questions about it. I assume this is because of the small amount of text on the poster meant they could commit to reading it.

I played around with linking the text with aspects of the graphs using arrows and underlined brackets, as I find it takes a lot of text to fully explain a plot without these devices. I also made use of the perspective in GIMP to make the graphs stand out, but this made them a bit harder to read.

I agree with Jacob’s assessment that adding perspective to the images was perhaps a bit of unneeded flash. Here’s a blow up so you can better see the use of perspective, arrows, and brackets:

I understand the goal here, but I’m not sure if this is an optimal solution. In this particular example, that the arrows are laid down flat over the graph’s Y axis and label bugs me.

I am not a big fan of photo backgrounds, but this one works better than most. The “busy” parts of the photo, the plane and the sun, are removed from the text. The text sits over parts of the photo that are mostly colour gradients, with very little complexity.

Having the four main text blocks circle the plane creates a nice focal point around the plane and the title. This is fortunate, because the title is a little undersold here. The black text, particularly the first line, is not very high contrast against the dark blue of the sky image. Using italics makes the title feel like fine print, rather than the most important thing on the poster.

The circles are also a nice visual change from rectangles, and make the poster look distinctive.

The logos are nicely corralled down in the bottom, where they are aligned with each other and not intrusive.

This poster works well from a distance. It has a strong and distinctive look, and it feels inviting. I am not sure if the details are as successful when you get in close-up. The text and line weights feel a little bit too fine and fussy for easy reading.

07 August 2017

New email address for submissions and Twitter feed

I have created a couple of new resources for this blog.

First, and more important, the blog has a new, dedicated email address: BetterPosters@gmail.com. If you would like to submit a poster to the blog, or get in touch for anything else poster related, please mail me at this address. (DoctorZen@gmail.com still works, too.)

Second, the blog now has its own dedicated Twitter feed: @Better_Posters. That’s “Better underscore Posters.” The plan is that this will be an automated feed that will tweet out new blog posts. Blog readers on Twitter no longer have to wade through my other random thoughts about crayfish, scientific publishing, Doctor Who, or what have you. (Those are all still available on @DoctorZen, too.)

03 August 2017

Critique and makeover: How to recognize birds

Today’s poster was presented at this year’s Evolution 2017 meeting by Stephanie Aguillon. Click to enlarge!

Stephanie spelled out her design goals with this poster:

I worked really hard on minimal text and focusing on visuals. ... I think this is one of the best posters I have designed.

Stephanie achieved her goals. Her poster is graphic, it’s bright, and you can pull out the main points very quickly. She clearly put some thought into her colours, using them consistently to identify her different bird populations.

I wouldn’t change much on this poster, but nobody reads this blog for “Yup, it’s good” and no suggestions. The first thing I tried is to go Samurai Jack on the boxes and get rid of the thick black lines:

My next concern is that the graphs for the results are quite close together. I tried shrinking them by 95% in the version below.

I also shrunk down the Cornell logo, so that it was roughly the same height as the Cornell Lab of Ornithology. Then, I nudged both logos so that the right side of the Cornell logo was in alignment with the right side of the title, and both were in line with emails in the author’s credit. Alignment is good!

I didn’t change it here, but the “Results & Discussion” section lacks a clear visual hierarchy. Here’s the problem.

The “Results & Discussion” heading is all caps and set large type, both of which are visual cues to importance. But the two sentences below the heading are almost as large, and set entirely in bold text. Bold text is another, different visual signal for importance. Consequently, the two bits of the poster are sending conflicting messages about which is more important. So rather than emphasizing the text, the bolding across the board ends up lessening the impact of the text.

Stephanie printed her poster using Spoonflower (which I mentioned a while ago). Here’s how it looked on the day:

The colours are vibrant, but you can still see some distortion from the fabric stretching near the tacks. I think I still prefer paper for most purposes.

The changes, animated to make comparisons easier: